MAP-IT Framework

No two Healthy Campus initiatives are exactly alike, but most share a similar path to success: MobilizeAssess, PlanImplementTrack.

Adapted from Healthy People 2020, this framework, otherwise known as MAP-IT, can be used to plan and evaluate public health interventions to achieve Healthy Campus 2020 objectives. Whether you are a seasoned professional or new to the field, the MAP-IT framework will help you create your own path to a healthy campus and a healthier Nation.

Use these tools and resources as a reference. Each of the five MAP-IT sections includes a brief overview, Healthy Campus 2020 tools, and related resources.


  1. Determine the vision and mission of the coalition.
  2. Create a list of potential campus and community partners to invite to join your coalition. Aim for broad representation
  3. Before contacting partners, identify the roles and responsibilities you would like potential partners to undertake.
  4. Meet with partners to discuss collaboration.


  1. Assess campus needs and assets (resources) to get a sense of what is realistic to accomplish.
  2. Collect baseline data to determine your campus’s unique needs.
  3. Work together as a coalition to set priorities. Consider feasibility, effectiveness, measurability, and relevance to your institution’s mission as you discuss what issues are important to campus leadership and community organizations. The data you collected during the assessment phase will serve as baseline data. Baseline data provide information you gather before you start a program or intervention. They allow you to track your progress.


  1. Define the goal of Healthy Campus 2020 at your institution.
  2. Develop a plan with clear objectives and specific action steps to achieve them.The objectives you set will be specific to your campus community; they do not have to be exactly the same as the ones in Healthy Campus 2020.
  3. Consider opportunities for intervention, particularly intervention points that have potential for broad reach and high impact.
  4. Determine how you are going to measure your progress. What is expected to change, by how much, and by when? Choose objectives that are challenging yet realistic. Each objective needs a baseline and a target measure. When possible, establish the baseline using your campus-specific data. Targets can be the national Healthy Campus 2020 target; if your baseline data is different than national baseline data, consider setting an improvement rate and target based on your campus’ baseline data. Once you have selected your Healthy Campus 2020 objectives, established your baseline, and set targets, you will need to select strategies to achieve the objectives. Start by searching for best practices and other tested interventions. Engage coalition members in a strategy brainstorm.


  1. Create a detailed work plan that includes concrete action steps assigned to specific people with clear deadlines and/or timelines.
  2. Share responsibilities across coalition members but consider having a single point of contact to manage the process to ensure that things get done. Check in with coalition members by using the Coalition Self-Assessment to see if your process is running smoothly.
  3. Develop a communication plan. Use kick-off events, activities, or campus meetings to showcase your coalition’s accomplishments.


  1. Plan regular evaluations to measure and track your progress over time. Evaluations can help your coalition determine if your plan has been effective in achieving your goals. Be mindful of limitations of self-reported data, data quality, data validity, and reliability. Partnering with a statistician or researcher at your institution can help you conduct a quality evaluation. You can use these basic formulas to calculate baseline, target, and achieved rates for your selected health outcomes.
  2. Make sure to share your progress and success with your community by issuing a press release or an announcement. And celebrate your progress with your coalition!

MAP-IT Framework Source: