Don't Go Viral

DON’T GO VIRAL launched in the Fall of 2020 as a COVID-19 public health campaign directed at the Boston University community. The goal of this campaign was to reinforce CDC and state safety guidelines by including an array of visually engaging messages on posters and decals across BU’s three campuses. The campaign was displayed in indoor and outdoor public spaces, including a public facing billboard, and was shared on digital screens and social media. In the spring of 2021, knowing our community had done a great job of embracing these new measures, we pivoted slightly to focus more on overall mental health/wellness and staying diligent about public health protocols, by urging our community to MAKE IT TILL MAY, when the academic year concludes.

Boston University

Institution Size
> 20,000
Institution Type
Length Of Study
Geographic Region
Institution Locale
Institutional Attribute
Level of approach
Contact Name
Laura Devine
Contact Email