F*ck It Won’t Cut It

F*ck It Won’t Cut It is a student-to-student communications campaign at Boston University (BU) that encourages and explains public health protocols in the candid language students use every day. Active on Instagram, Twitter and TikTok and promulgated by a team of more than 50 student ambassadors, F*ck It Won’t Cut It is designed to be an engaging and share-worthy campaign, a movement that students can understand, support and embrace for the betterment of the whole community. To meet this need, the student team uses fact-checked research to tackle "taboo" topics at the intersection of college and COVID-19, like mental health, sex and dating, partying, and meeting friends, to inspire safe lifestyles on- and off-campus

Boston University

Institution Size
> 20,000
Institution Type
Private
Length Of Study
4-year
Geographic Region
Northeast
Institution Locale
Urban
Institutional Attribute
Level of approach
Social/Cultural
Audience
Faculty,Guests,Off-Camp,Staff,Stu-All,Stu-Grad,Stu-Ugrad,Vendors
Contact Email