Using the VaxForward Toolkit to Advocate for COVID-19 Vaccination on Your Campus

In August 2021, we launched a new campaign to help colleges and universities encourage their campus community to get vaccinated for COVID-19. The campaign and toolkit site VaxForward.com has communication tips, messaging strategies, and easy-to-share resources to increase vaccine confidence and combat vaccine misinformation.

This campaign supports college health and higher education professionals at colleges across the United States in their efforts to achieve high levels of COVID-19 vaccination among their campus communities.

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Campaign Brand Strategy

The Campaign Brand Strategy can help your campus implement the VaxForward Toolkit. The strategy document outlines how to use and adapt:

  • Content elements like the campaign name, messages, and voice and tone
  • Visual elements like the logo, color palette, typography, and image style

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