Campaign Brand Strategy

Using the VaxForward Toolkit to Advocate for COVID-19 Vaccination on Your Campus

We've launched a new campaign to help colleges and universities encourage their campus community to get vaccinated for COVID-19. The campaign and toolkit site has communication tips, messaging strategies, and easy-to-share resources to increase vaccine confidence and combat vaccine misinformation.

This campaign will support college health and higher education professionals at colleges across the United States in their efforts to achieve high levels of COVID-19 vaccination among their campus communities.

The Campaign Brand Strategy outlines how to use and adapt:

  • Content elements like the campaign name, messages, and voice and tone
  • Visual elements like the logo, color palette, typography, and image style