Marketing a Campus Health Center: Lessons Learned from Years of Experience

Fees Download Session Recording Instructions for Obtaining Credit

Program Information

Description

Marketing a campus health center is a necessity in today’s competitive healthcare industry. During this session, the Texas A&M Student Health Services Marketing team will discuss lessons learned from their combined years of experience, focusing on the importance of maintaining professionalism and showcasing competency within a campus health center environment. This presentation will focus on lessons learned by trial/error, student questionnaires, social media, and more.

Intended Audience

  • Administrators
  • Health Educators
  • Physicians and Physician Assistants
  • Psychologists, Counselors, and Social Workers,
  • Nurses and Nurse Practitioners

Learning Objectives

The participant should be able to:

  1. Identify ways to market your own campus health center.
  2. Explain the importance of marketing to peers/colleagues.
  3. Discuss marketing obstacles present in campus health centers.

Faculty

Alyssa Barigian, MBA
Texas A&M University

Christopher Swenning, BS
Texas A&M University

Program Planning Committee

Resolution of Potential Conflicts of Interest — Program Planning Committee: Program Planning Committee members have completed conflict of interest statements regarding relationships with commercial entities. Each of the Program Planning Committee members have reported no relevant financial conflicts of interest.

2017 Program Planning Committee Roster

Fees

The fee for the download of this program is $25.00 and is payable directly to Conference Media via their website (see link below). We encourage you to share this download with colleagues at your institution.

There is an additional fee for each individual requesting continuing education credit. This is payable to ACHA and is required prior to receiving your CE certificate. This fee is non-refundable.

ACHA individual members at member institutions: FREE
ACHA individual members at a non-member institution: $15
Nonmembers: $25

View Session

Download Session Recording

Purchase and download the session from Conference Media (requires QuickTime 7, available free from Apple.com).

Instructions for Obtaining Credit

It is estimated that it will require 1 hour to view the download of this program and complete the post-test and evaluation. (You will be asked to identify the type of credit you are requesting when you take the post-test.)

Step 1: View the downloaded of the session (see "View Session" above).

Step 2: Complete the Post-test and Evaluation Form. (Note: you may print the post-test prior to viewing the download.)

Step 3: Purchase CE creditException: ACHA individual members at member institutions receive free credit, so may skip this step. 

Statements and Disclosures

Accreditation

  • The American College Health Association (ACHA) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

    ACHA designates this enduring material for a maximum of 1.0 AMA PRA Category 1 Credit™. Physicians should claim credit commensurate with the extent of their participation in the activity.

  • Sponsored by ACHA, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1.0 total Category 1 continuing education contact hour. Maximum advanced-level contact hours available are 0.

Policy on Continuing Education Post-Tests

It is the policy of the American College Health Association that when a post-test is required upon completion of a continuing education activity, participants must receive a passing grade of 80%. If participants receive a grade lower than 80%, they will be given the opportunity to re-take the post-test one time. If they receive 80% or higher the second time, they will be awarded continuing education credits/contact hours for the activity. We encourage participants to complete the post-test and evaluation form immediately after viewing the download. Those with a passing grade of 80% on the post-test will receive their CE certificate electronically within two weeks.


Type of Continuing Education

  • CME: 1.0
  • CHES: 1.0

About this Activity

Self-paced, synchronized audio and PowerPoint “capture” of a live program

If you received continuing education credit for the original live presentation (ACHA Annual Meeting, in Austin, Texas, June 2017), you are not eligible for additional credit.

Important Dates

Released: September 30, 2017
Expires: September 30, 2019